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Don Jagoda Associates

Sweepstakes, Contests or instant winner games

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Archive for December, 2006

legal text required on-pack
Posted by Cari on December 7, 2006

I am running a game with a large amount of legal/rules information needed on a relativly small package. What is the rule of thumb on what is actually nessessary? Can you get around having the info on-pack if you direct towards a website for the information?

The answer may vary slightly depending on the specifics of the promotion, but in general we feel that there are certain mandatories that must appear on pack. Included in them at a minimum are the no purchase necessary information,promotion dates,void where prohibited info, entrant reatrictions and where the full rules will be available.


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