Sweepstakes, Contests or instant winner games

If the promotion is primarily offline, pushing people online, you have to evaluate who your target audience is and determine whether a mail-in AMOE is prudent. For example, if the product you are promoting
is geared to the elderly or a substantial demo is elderly, then we believe it would be a good idea to allow a mail-in as many of that demographic still do not have ready access to a PC. On the other hand, if you feel that the product is a
younger skewing demo, then you don't have to offer an AMOE.