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Archive for August 18th, 2006
Sweeps legal requirements
Posted by Annie on August 18, 2006
Do you have to offer a mail in option for entrants if you are promoting (advertising) an offline to online sweeps which is primarily pushing people online to enter?
If the promotion is primarily offline, pushing people online, you have to evaluate who your target audience is and determine whether a mail-in AMOE is prudent. For example, if the product you are promoting
is geared to the elderly or a substantial demo is elderly, then we believe it would be a good idea to allow a mail-in as many of that demographic still do not have ready access to a PC. On the other hand, if you feel that the product is a
younger skewing demo, then you don't have to offer an AMOE.