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August 2006

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Archive for August, 2006

Sweeps legal requirements
Posted by Annie on August 18, 2006

Do you have to offer a mail in option for entrants if you are promoting (advertising) an offline to online sweeps which is primarily pushing people online to enter?

If the promotion is primarily offline, pushing people online, you have to evaluate who your target audience is and determine whether a mail-in AMOE is prudent. For example, if the product you are promoting
is geared to the elderly or a substantial demo is elderly, then we believe it would be a good idea to allow a mail-in as many of that demographic still do not have ready access to a PC. On the other hand, if you feel that the product is a
younger skewing demo, then you don't have to offer an AMOE.

Eligibility
Posted by Maxine on August 17, 2006

Is it legal for cigarette companies to specify that the entrants must be smokers? Men are allowed to enter sweepstakes feminine sanitary products. Same as with household products, who know who uses what? The cigarette companies give away fabulous prizes but is it really necessary (or legal)to require an entrant to risk lung cancer to have a chance winning a prize.

Yes,under current legal interpretation, it is legal for tobacco companies to exclude non-smokers. It would not be legal to restrict a promotion by race or religion and in some states,gender as they are proteced classed. Non-smokers are not a protected class

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