Sweepstakes, Contests or instant winner games

The main difference in Probability vs. Instant Win games is that in an unmodified Probability game, every game piece has the chance of being a winner , therefore your exposure is theoretically unlimited. Of course, the odds will serve to control the number of winners, but nevertheless, the potential for multiple winners, and therefore the need for multiple pay-offs , exists. That’s why many of our clients elect to obtain prize insurance on this type of promotion. An additional problem with Probability Games is that if there are not enough versions of the game, people can figure out the pattern needed to win, therefore totally skewing the odds.

In an Instant Win Game, only a specific number of winning game pieces are created, therefore your maximum liability is controlled, and so is your pay-out exposure. By the way, prize insurance is often a good idea in this tactic as well.
Properly executed, both tactics are promotionally effective, but, because of the control factor, I think Instant Win games carry less risk, and I greatly prefer them to unmodified Probability Games. If your stuck on the idea of running a probability game, I would recommend modifying it so that every game piece doesn't have the chance of be ing a Grand Prize winner. Give me a call or include your email in the text of your response and I'll be glad to discuss ways of modifying a Probability Game with you.
The most important thing to remember in either an Instant Win or a Probability Game is to be sure your Games Administrator has a lot of experience running these types of games.