Search SweepstakesQ/A ArchivesMay 2006
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Archive for May 31st, 2006
Direct mail scratch off discount We are considering a direct mail piece with a scratch-off area to reveal dollar amounts of a discount, not actual prizes. If we do not call this a GAME, is it still considered a sweepstakes or game of chance and do we need to write rules and abide by sweepstakes laws? The department stores seem to do this all the time. Since chance is involved in which level of discount you would get, we would consider it to be a form of sweepstakes and want to include a full set of rules. However since there are no real "prizes", only discounts, we don't see the need for registration or bonding. As for the department stores doing it all the time...don't ever assume that just because someone runs a promotion one way that they are correct...maybe they just haven't gotten caught... yet!!
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