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Promotions in the US
Posted by Bruce from admin on May 22, 2006
I work for a Spanish Candy Co. and i’ve ran very succesful “Instant winner” promos in several countries, but not the US or Canada.
Where can I find out the legal requirements needed in order to do this? ‘Cause there are several things that worries me, like the “Non-purchase method” or the legal requirementes for different States. Do you recommend me to contact a promo agecy or is this something that I can do with my marketing team based in M鸩co?
Both the U.S. and Canada have laws that would impact your running an Instant Win game. These laws have specific requirements that must be adhered to , but instant win games are a very popular and effective promotional technique and don't pose a problem if you know what to look out for. If you are considering running a game you should definitely contact an agency that has had experience running these types of games, such Don Jagoda Associates. Many of the isues surrounding succesful in-pack instant winner games are time critical, so be sure to leave plenty of time for planning.