Sweepstakes, Contests or instant winner games

Since chance is involved in which level of discount you would get, we would consider it to be a form of sweepstakes and want to include a full set of rules. However since there are no real "prizes", only discounts, we don't see the need for registration or bonding. As for the department stores doing it all the time...don't ever assume that just because someone runs a promotion one way that they are correct...maybe they just haven't gotten caught... yet!!

Both the U.S. and Canada have laws that would impact your running an Instant Win game. These laws have specific requirements that must be adhered to , but instant win games are a very popular and effective promotional technique and don't pose a problem if you know what to look out for. If you are considering running a game you should definitely contact an agency that has had experience running these types of games, such Don Jagoda Associates. Many of the isues surrounding succesful in-pack instant winner games are time critical, so be sure to leave plenty of time for planning.

We've successfully run many instant win games on the outside of products, and while there is always a risk of tampering, we've never had a client tell us it was a major problem. In fact, many of our clients find this promotion technique so effective , they have repeated it frequently.
I need to know more about your product and how it is sold to give you a more comprehensive answer, but there are many techniques that can help minimize the risk of product tampering, both in the structure of the game and in the structure of the actual game piece. Please feel free to contact me directly if you'd like to discuss further.