Global Sweepstakes
Posted by Bruce on April 5, 2006
Please provide insight into challenges faced when constructing a global sweesptakes. Where can I find more information about a sweepstakes of this size?
There are a number challenges when running a global sweepstakes. The first one that comes to mind is making sure your promotion is legal in each country that you’re running in.
Many countries have unique sweepstakes laws and it is highly recommended that local counsel in each country be consulted prior to conducting a global promotion. For example, Canada requires that a skill testing question be administered in order to award a prize. In France, even a postage stamp is considered consideration. In many countries the non-purchase method has to be used as often or more than the purchase entry of method to be deemed legal. Many countries require registration with various departments and ministries. Some require that a judging be held in country before a notary. Many Muslim countries don't allow chance promotions at all. Be sure to allow ample time to do the legal work.
You also have to be careful that your promotion doesn’t offend the sensibilities of the local population. What’s considered normal and acceptable in one society may be anathema in another.
Also be sure your prizes are desireable, suitable and fulfillable in each country. Be aware of product electrical requirements and warranty exclusions.
Offline promotions have the additional logistical cosiderations of distribution and collection of consumer entries.
An experienced sweeepstakes agency, such as Don Jagoda Associates, working together with your ad agency can help you overcome these challenges and achieve success in running a global sweepstakes…but don’t wait… start planning early!!
