Search SweepstakesQ/A ArchivesMarch 2006
Related ExpertsSign-up for RSS
Indie Film release We are a new Film Distribution company. Our film, “THE STREETSWEEPER” is for baby boomers. So far we have modeled our campaign after the successful “BIG FAT GREEK WEDINING” which had nearly 80% of tickets and DVDs sold to the over 50 crowd. What contests or media games might work for the 50+ babyboomers. Any other great ideas for reaching this older group, besides an AARP campaign which is in place. Is the internet a waste of time for those over 50? Sweepstakes and Instant Winner games, both online and off line, are great tactics for Boomers. Key to the success of any sweeps or game is the communication of the offer and the desireability of the prize structure. Without knowing your budget for these items,its difficult for me to make any specific recommendations. |
|||||||||||||||||||||||||||||||||||||||||||||||||
