Search SweepstakesQ/A ArchivesMay 2008
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Bruce Hollander A true expert in the area of Sweepstakes, Contests and Games,Bruce has worked with hundreds of companies on thousands of promotions during his over 25 years at DJA. His expertise lies not only in developing the right promotion, but seeing that it runs flawlessly and with the least disruption to existing client operations. This becomes invaluable particularly in the areas of in or on-pack Instant Winner Games where integration with existing production, packaging and distribution systems is critical, and for on-line games, where integration with client IT is a must. So if its a "How do you? Why do you? or "Why can't you?" question about Sweepstakes, Contests, or Games...ask Bruce...He's the Expert!
tax liabilities to winners for prizes sales promotion targeted to distribution, inside and outside sales. If given a gift card rather than check, is there still a liability to tax payments for the recipient? Yes ...All items given as cash or items with cash value such as gift cards, merchandise, travel... are taxable
Gifts for Contest Winners Hi, To interest the local businesses in donating free product in exchange for exposure, you'll have to convince them thqt they'll be getting enough exposure to make it worth while, and that they'll be getting exposure to the right audience. This becomes even more important when you're talking about "big ticket' items like cars and vacations. So...
Sweepstakes and bllboards I have run sweepstakes through radio and television spots and understand the abreviated rules to include in those spots. I am now designing a billboard that will mention a sweepstakes giveaway. What rules need to included on a billboard? thanks Kim! We normally recommend that clients include the standard mandatories that you would include in Radio or T.V., , and make sure that they're big enough to be readible
Sweepstakes Entries How long should a company keep the completed sweepstakes entry forms (sent in by their customers) for a particular promotion? Is there a standard rule or can they be discarded after a winner has been selected and been awarded the prize? In most cases, we keep entries for at least one year from the time the last prizes have been awarded in the event there are any issues that arise in connection with the drawing.
Sweepstakes My company is recommending sweepstakes as part of an integrated marketing program and would like facts / statistics to support the benefits of sweepstakes and their role in the mix. We’ve found some info but it tends to be outdated. Was wondering if you might be aware of new research or stats —while we’d love as much as is out there, we’d also be happy with something like 80% of Americans enter at least one sweepstakes per year—more among younger consumers. Sorry, I don't know of any consumer based research that would help you. There is some Company based research that talks about why Companies run sweepstakes,number of prizes, media etc. ,but I don't know of any extensive research on the consumer side. I think on of the problems is that there are so many variables in a sweeps that it's hared to generate reliable data. Prizes , media , time of year,competitive promotions ,etc. all change. The key is to remember that a properly structured sweeps should be objectives driven,contain a relevant prize structure, and of course, be promoted. |
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