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Bruce Hollander
Executive Vice President
Don Jagoda Associates
(631) 454-1800
A true expert in the area of Sweepstakes, Contests and Games,Bruce has worked with hundreds of companies on thousands of promotions during his over 25 years at DJA. His expertise lies not only in developing the right promotion, but seeing that it runs flawlessly and with the least disruption to existing client operations. This becomes invaluable particularly in the areas of in or on-pack Instant Winner Games where integration with existing production, packaging and distribution systems is critical, and for on-line games, where integration with client IT is a must. So if its a "How do you? Why do you? or "Why can't you?" question about Sweepstakes, Contests, or Games...ask Bruce...He's the Expert!
Featured Question
What’s the most compelling prize?
Posted by Sheryl from Woodland Hills, CA, US on June 2, 2009
Hi Bruce,
What have you found to be the most compelling prizes with these programs, and are tiered levels of prizes effective?
Regards,
Sheryl Moss
Avanqueust Software
The most important factor in deciding which prizes to use for a promotion is the desirability of the prizes by the promotion's audience. If you know your audience, and know what interests them, that's the best way to begin the prize selection process. In general, Travel , Cars and Electronics are always desirable prizes. Big money is also a popular prize, but carries some caveats...its expensive, hard to illustrate, has no "Trophy Value" and can easily be over-shadowed by a local lottery prize that is frequently in the tens of millions in value.
Purchase necessary for entry
Posted by Paul from Pewaukee, WI, US on September 8, 2009
I’ve done lots of sweeps and thought I knew all the rules until I had a conversation with a potential partner who said because they sell products on their web site only that we could do a sweeps where the more customers purchase, the more opportunities they have to win. Essentially they want the customer to stick around longer and would like to make the sweeps the incentive. Is this true?
While I am not at liberty to give legal advice, you are correct to be concerned with a site that is awarding more entries based on how much a consumer spends. The fact that products are only sold via the web will not exempt the sweepstakes from the general legal analysis that requires equal dignity to purchase and non-purchase methods of entry.
Privacy Policies
Posted by Liz from Chicago, IL, US on July 21, 2009
We run a sweepstakes through our stores as well as the required alternate method of mail-in entries. My question is, are we required to state that we collect information off the entries both mailed as well as collected at store level.
I would think we need to let them know in some form that we will be using their email addresses in the future. Clarification and direction would be greatly appreciated.
We would suggest that your privacy policy include a paragraph on what you do with all personal information obtained via sweepstakes,etc. For example.... use only for your own marketing purposes,share only with affiliates or even third parties etc.
Contest and Purchase Requirement
Posted by Ryan from Chicago, IL, US on June 1, 2009
I’m exploring the idea of developing a contest that requires consumers to earn “points” through the purchase of my client’s product. The consumer that collects the most points wins.
Where as a sweepstakes is a random draw to determine a winner(s), this requires participants to use a certain level of skill in this case the skill would be which consumer can collect the most points in the designated promotional time frame.
Because this is a contest and not a sweepstakes, can I require purchase in order to participate?
The feeling here is that generally speaking, many would take the position that collecting points via purchase does not constitute "skill" as contemplated by the state statutes, but check with your attorney.
Promotional Printers
Posted by Chris from Cincinnati, OH, US on May 22, 2009
Who are the best promotional printers in the games & sweepstakes industry?
There are several highly qualified printers, each with their own areas of speciality. Which one is the "best" varies by promotion. It really comes down to several factors...among them are what type and what quantity of game pieces you need, the number of prizes and prize levels, seeding, pack-out requirements, where the pieces are being shipped to, timing , schedule availability and past experience with the specific printer on a similar promotion. Your agency should be able to advise you of which printer is best for a specific promotion.